First for Cloud Masterclass: Selling Microsoft Azure
Azure includes many services that were made to help enterprises in many ways and different areas. Whether it’s aiding in application development, analysing data and collecting insights, building infrastructure or managing access – the enterprise of today stands to gain from Microsoft Azure.
As a Cloud solutions provider, your knowledge of these services, benefits and features is crucial to be able to convey your confidence in the solution to a customer. Be sure to visit azure.microsoft.com for extensive guidelines on each of these points, and more.
It is also important to ensure that your team members have obtained the right technical certification in order to start selling Azure. A good starting point is “Implementing Microsoft Azure Infrastructure Solutions”, followed by “Developing Microsoft Azure Solutions”. These, and several other certification courses, can be found on azure.microsoft.com
In addition, knowing and understanding your product will prepare you to respond to questions and concerns that the customer might have.
Addressing common Azure enquiries
1 – How organisations benefit from Microsoft Azure
With Azure, moving applications from on-site servers to the cloud becomes a fast and pain-free process which alleviates costs and possible obstacles associated with the following:
- Easily scaling up or down on cloud infrastructure, depending on the customer’s needs.
- No need for the capital fee related to purchasing new server hardware.
- Azure gives businesses global reach with great ease – running their services in data-centres globally.
- Using a virtual machine, or VM, to build new cloud-native applications or moving existing applications from on-site servers to the cloud.
2 – The cost involved in using Microsoft Azure
Microsoft offers an Azure pricing calculator to help customers determine what services they need; this allows the customer to only pay for what they use – eliminating the need for upfront investment and infrastructure costs.
Be sure to visit the Azure Sales Learning Path for comprehensive training resources on all the features and options of Microsoft Azure, and go the extra mile in learning more about the finer details of the solution.
Real world examples of organisations leveraging Microsoft Azure
1 – Setting a fast pace to the cloud: College transforms IT in just six months
San Joaquin Valley College
Established in 1977 in Visalia, California, San Joaquin Valley College (SJVC) is a for-profit junior college with 15 campuses, an online division, and more than 20 certificate and associate of science degree programs in multiple disciplines. To gain better uptime and simplify IT management, SJVC decided to move its learning management system and other infrastructure from on-premises to Microsoft Azure and Office 365. With help from Microsoft FastTrack, SJVC transformed its technology environment within six months and continues to innovate.
2 – Why is BitTitan still growing 50–100 percent a year after 10 years?
To sharpen its marketing and sales, BitTitan—which provides solutions to help IT service providers run their businesses—turned to Microsoft Azure and Microsoft Power BI. Now, it understands social media response to its product launches and other marketing fast enough to optimize its messaging and boost engagement numbers. Additionally, BitTitan used Microsoft technology to improve the quality of leads it offered as sales inducements to its partners—boosting their businesses along with its own.
3 – Which cloud helps FUJIFILM cut latency by 95 percent for a superb customer experience?
FujiFilm Software Co., Ltd.
FUJIFILM Software took a major step on its journey to the cloud by transforming its popular IMAGE WORKS image file management and sharing service in Microsoft Azure platform as a service. Beyond higher reliability and lower latency, FUJIFILM now has a system that delivers greater customer satisfaction. And it can add new features and releases faster and more frequently, giving it the agility to thrive in an increasingly competitive market.